Social networks connect us to countless people, communities and, if used wisely, can spread the word about you and your MiniBük to your target audience. The right messages can also build your fan base and drive traffic to your website and blog. A win-win-win!
The secret to social networking success is to keep messages brief, interesting and useful. It's also a fun-focused attempt to engage with your audience. With the right messages, your audience will be motivated to "Like", follow, connect, click on the link ... and buy your MiniBük!
With Twitter, Facebook and LinkedIn being the most popular social networking sites, we've created a separate post with strategies for each ... including links to examples of MiniBük authors who are implementing them with success. Our mission ... to help authors get the biggest bang from their "Bük".
When you tweet effectively, you and your MiniBük will be more discoverable. Choosing words and topics of interest to your target market is key. The more interesting the information is to your target, the more likely your followers will click on your link ... and prospective followers will be to discover you and your MiniBük.
Strategy Tip #1: Create a series of tweets about your MiniBük. Include points of value and interest to your audience, that they will glean from reading your MiniBük. Schedule your tweets to post automatically every few weeks, using a scheduling tool like HootSuite or TweetDeck, and include a live link to your website product page where your MiniBük can be purchased ... like Margaret Reynolds does for her MiniBük series.
Note: MiniBük receives notifications when authors include "MiniBük" in their tweet. And when we do, we often retweet them ... like we have for Margaret Reynolds.
Strategy Tip #2: Use an application like TweetDeck or HootSuite to search and notify you when your name or MiniBük title is mentioned in tweets. Any mention, good or bad, is good PR for your MiniBük. Take advantage of each mention ... thank them with a reply, and open the door for dialogue. If the tweet is worthy of sharing ... retweet it.
Are you taking advantage of the promotional space your Twitter page offers ... for free?
To make implementing this strategy easier, MiniBük is providing authors with a JPEG cover thumbnail of their MiniBük ... sized and ready to post on their Twitter page.
Stay tuned for ... How To Get The Biggest Bang From Your "Bük": Social Networking Strategies Part II: Facebook.
Subscribe to our blog on the left to receive that post via email!
Online marketing is one of the common themes, thus we’ve compiled a list of online strategies authors are successfully using to market their MiniBük. Our goal … to provide strategies that will enable every MiniBük author “to get the biggest bang from their Bük”.
Website + Blog Strategies
What better place to market your MiniBük than your website and blog!
Strategy Tip #2: A product page is a must for your website and blog ... include an image of your MiniBük, a description and how to purchase ... like Margaret Reynolds, like Jeff Havens, and like Wendy Naarup. Note Jeff and Margaret each sell their MiniBük titles individually or discounted as a set.
Strategy Tip #3: If you haven't already, create and post an announcement about your MiniBük ... including a clickable cover that links to where your MiniBük can be purchased ... like Ford Saeks, and like Carol Kivler.
Do you offer a keynote, seminar or workshop and a MiniBük of the same name?
Strategy Tip #4: Along with the description of your keynote, seminar or workshop, you will benefit from highlighting information about your companion MiniBük ... with pricing and a link where your MiniBük can be purchased ... like Michael Walter.
To make implementing these strategies easier, MiniBük is providing authors with a variety of JPEG cover thumbnails of their MiniBük … sized and ready for each unique online marketing application.
In the next post we'll share some tips on marketing your MiniBük through social networks. Subscribe to our blog on the left to receive that post via email!
Have you noticed more spam in your Twitter feed or inbox recently?
For newbies to Twitter, MiniBük wants to take you under our Twitter wing and help you avoid common spam messages that will wreak havoc on your Twitter account.
are a few tweets to stay away from:
"what are you doing in this video?"
"you didn't see them taping you?"
"trust me and check out this article"
"I am laughing so hard at this..."
“here are some nasty/horrible rumors about you”
"this is awful/sad…"
"look what he/she did…"
"I can talk about this for hours..."
By Kee Rash
The following tips will be helpful toward producing a cover to sell your book's content whether designing the cover yourself or working with a graphic artist.
What's on the front cover?
The Story of a Smartphone Robot and His Two MiniBüks
You may have read about me in an article, but it was MiniBük, a new print media, that informed the world of my value and taught people how to build me. In my first MiniBük where the title was simply a photo of me, my story was told and the message of me was spread to venture capitalists, investors and attendees at TechStars Demo Day, the Consumer Electronics Show and networking events.
I’m a robot whose life began as a smartphone. Here we meet via MiniBük’s blog so I may communicate to you my story.
I am one of the most affordable, flexible, and smart robots humans can buy. I have come to you from three twenty somethings, Phu, Peter and Keller, who grew up watching Star Wars, Transformers, and WALL-E, and LOVE robots.
These humans formed a tech start-up company named Romotive. They learned to leverage the power of a smartphone’s processor, created apps, and even gave you the power to contribute to my open protocol...to create accessories for my auxiliary ports and develop new apps.
MiniBük is starting 2012 with a team approach to our blog. The last 18 months have underscored the importance of helping our customers produce the highest quality MiniBük in order to realize the greatest degree of success.
In this, my first blog post ever, I deliver to you my paean of passion regarding the role of the MiniBük in our world today.
Words are what language is constructed from. Without words it would be difficult, no impossible, to be "social". There would be too many misunderstandings. Too much conflict.
Language evolved to facilitate "sociability". Education, skill and training in language is required for people to associate concepts with words (without grasping the meaning behind words, words are merely sounds). Once you have the ability to communicate concepts, you can be social. This is what separates man from animal. Language understood is "content", communication. Spoken language is the original medium of social discourse, or "social media".
The limitation of language was that there was no efficient way for people to record and redistribute (share) compilations of good and useful concepts until writing was born in the "Cradle of Civilization" over 4,000 years ago. And since then, all manner of interesting media have evolved in a profusion of sharing techniques for words today: