When MiniBük opened its doors, we knew there would be many uses for the small 3 ½" x 5” self-publishing format we provide … marketing pieces, tradeshow handouts, best practices guides ... but what brings us the highest joy is when our customer’s business strategy aligns with our product and the outcome is success.
Creative customers like Erick Lauber expanded our vision and used MiniBük to complement his existing free content to create additional revenue streams for his business. Learn how he profited from his free content in this Speaker magazine article. For a personal 20 minute MiniBük strategy session call 800-900-2499 and ask for David Seid.
Social networks connect us to countless people, communities and, if used wisely, can spread the word about you and your MiniBük to your target audience. The right messages can also build your fan base and drive traffic to your website and blog. A win-win-win!
The secret to social networking success is to keep messages brief, interesting and useful. It's also a fun-focused attempt to engage with your audience. With the right messages, your audience will be motivated to "Like", follow, connect, click on the link ... and buy your MiniBük!
With Twitter, Facebook and LinkedIn being the most popular social networking sites, we've created a separate post with strategies for each ... including links to examples of MiniBük authors who are implementing them with success. Our mission ... to help authors get the biggest bang from their "Bük".
When you tweet effectively, you and your MiniBük will be more discoverable. Choosing words and topics of interest to your target market is key. The more interesting the information is to your target, the more likely your followers will click on your link ... and prospective followers will be to discover you and your MiniBük.
Strategy Tip #1: Create a series of tweets about your MiniBük. Include points of value and interest to your audience, that they will glean from reading your MiniBük. Schedule your tweets to post automatically every few weeks, using a scheduling tool like HootSuite or TweetDeck, and include a live link to your website product page where your MiniBük can be purchased ... like Margaret Reynolds does for her MiniBük series.
Note: MiniBük receives notifications when authors include "MiniBük" in their tweet. And when we do, we often retweet them ... like we have for Margaret Reynolds.
Strategy Tip #2: Use an application like TweetDeck or HootSuite to search and notify you when your name or MiniBük title is mentioned in tweets. Any mention, good or bad, is good PR for your MiniBük. Take advantage of each mention ... thank them with a reply, and open the door for dialogue. If the tweet is worthy of sharing ... retweet it.
Are you taking advantage of the promotional space your Twitter page offers ... for free?
Everyone loves a success story, and at MiniBük, we’re delighted by the success stories we’re hearing … from our authors!
Online marketing is one of the common themes, thus we’ve compiled a list of online strategies authors are successfully using to market their MiniBük. Our goal … to provide strategies that will enable every MiniBük author “to get the biggest bang from their Bük”.
Website + Blog Strategies
What better place to market your MiniBük than your website and blog!
Strategy Tip #1: For top visibility and results, post a clickable image of your MiniBük on each page of your blog and website … like Carol Kivler has done on her blog and website.
Strategy Tip #2: A product page is a must for your website and blog ... include an image of your MiniBük, a description and how to purchase ... like Margaret Reynolds, like Jeff Havens, and like Wendy Naarup. Note Jeff and Margaret each sell their MiniBük titles individually or discounted as a set.
Strategy Tip #3: If you haven't already, create and post an announcement about your MiniBük ... including a clickable cover that links to where your MiniBük can be purchased ... like Ford Saeks, and like Carol Kivler.
Do you offer a keynote, seminar or workshop and a MiniBük of the same name?
Strategy Tip #4:Along with the description of your keynote, seminar or workshop, you will benefit from highlighting information about your companion MiniBük ... with pricing and a link where your MiniBük can be purchased ... like Michael Walter.
To make implementing these strategies easier, MiniBük is providing authors with a variety of JPEG cover thumbnails of their MiniBük … sized and ready for each unique online marketing application.
In the next post we'll share some tips on marketing your MiniBük through social networks. Subscribe to our blog on the left to receive that post via email!