When MiniBük opened its doors, we knew there would be many uses for the small 3 ½" x 5” self-publishing format we provide … marketing pieces, tradeshow handouts, best practices guides ... but what brings us the highest joy is when our customer’s business strategy aligns with our product and the outcome is success.
Creative customers like Erick Lauber expanded our vision and used MiniBük to complement his existing free content to create additional revenue streams for his business. Learn how he profited from his free content in this Speaker magazine article. For a personal 20 minute MiniBük strategy session call 800-900-2499 and ask for David Seid.
Social networks connect us to countless people, communities and, if used wisely, can spread the word about you and your MiniBük to your target audience. The right messages can also build your fan base and drive traffic to your website and blog. A win-win-win!
The secret to social networking success is to keep messages brief, interesting and useful. It's also a fun-focused attempt to engage with your audience. With the right messages, your audience will be motivated to "Like", follow, connect, click on the link ... and buy your MiniBük!
With Twitter, Facebook and LinkedIn being the most popular social networking sites, we've created a separate post with strategies for each ... including links to examples of MiniBük authors who are implementing them with success. Our mission ... to help authors get the biggest bang from their "Bük".
When you tweet effectively, you and your MiniBük will be more discoverable. Choosing words and topics of interest to your target market is key. The more interesting the information is to your target, the more likely your followers will click on your link ... and prospective followers will be to discover you and your MiniBük.
Strategy Tip #1: Create a series of tweets about your MiniBük. Include points of value and interest to your audience, that they will glean from reading your MiniBük. Schedule your tweets to post automatically every few weeks, using a scheduling tool like HootSuite or TweetDeck, and include a live link to your website product page where your MiniBük can be purchased ... like Margaret Reynolds does for her MiniBük series.
Note: MiniBük receives notifications when authors include "MiniBük" in their tweet. And when we do, we often retweet them ... like we have for Margaret Reynolds.
Strategy Tip #2: Use an application like TweetDeck or HootSuite to search and notify you when your name or MiniBük title is mentioned in tweets. Any mention, good or bad, is good PR for your MiniBük. Take advantage of each mention ... thank them with a reply, and open the door for dialogue. If the tweet is worthy of sharing ... retweet it.
Are you taking advantage of the promotional space your Twitter page offers ... for free?
In this, my first blog post ever, I deliver to you my paean of passion regarding the role of the MiniBük in our world today.
Words are what language is constructed from. Without words it would be difficult, no impossible, to be "social". There would be too many misunderstandings. Too much conflict.
Language evolved to facilitate "sociability". Education, skill and training in language is required for people to associate concepts with words (without grasping the meaning behind words, words are merely sounds). Once you have the ability to communicate concepts, you can be social. This is what separates man from animal. Language understood is "content", communication. Spoken language is the original medium of social discourse, or "social media".
The limitation of language was that there was no efficient way for people to record and redistribute (share) compilations of good and useful concepts until writing was born in the "Cradle of Civilization" over 4,000 years ago. And since then, all manner of interesting media have evolved in a profusion of sharing techniques for words today:
Sound: Telephone, radio, recordings, etc.
Film/Video (sound+images): Cinema, television, YouTube, etc.
Text: Newspapers, books, email, twitter, facebook, etc.